How do you get AI to recommend your business?
AI search engines cite pages they can read and that answer the user’s question directly. So I work on three levels: access (can the AI crawler see the site at all), content (is there a specific answer with a fact) and credibility (who stands behind it and whether others write about it).
What I check in the audit
| Area | What I check |
|---|---|
| AI crawler access | whether robots.txt lets in OAI-SearchBot (ChatGPT), Claude-SearchBot, PerplexityBot and Googlebot; whether a firewall blocks bots |
| Content in the HTML | whether the text is in the page’s code or appears only after JavaScript runs (many AI bots do not run it) |
| Answers to questions | whether the site answers customers’ questions in the first sentences, with numbers and dates |
| Structured data | business, address, services with prices, questions and answers, author |
| Author and credibility | who writes, since when, on what basis; update dates |
| Presence in answers | how ChatGPT, Perplexity and AI-powered Google answer 10–20 of your customers’ questions |
| Mentions of the business | YouTube, LinkedIn, Google Business Profile, industry directories |
At the end you get a list of fixes ordered from the one with the biggest impact.
What I don’t do
- I don’t promise a specific position or a “guarantee” in ChatGPT, because nobody controls that,
- I don’t buy mentions or churn out hundreds of near-identical pages for every city, because Google treats that as spam,
- I don’t sell llms.txt as a way to gain visibility.
Where I test this
This website, vizeon.ai, is built on exactly these principles: content in the HTML, structured data, AI search crawlers allowed in, questions and answers with specifics. The same goes for the Port Jatki restaurant website in 6 languages.
Updated: · Tomasz Kamiński