What you get with every website
I build every site for search engines from the ground up, including AI ones. As standard:
- Content in the HTML, visible without JavaScript. Many AI bots do not run scripts, so they only see what is in the HTML.
- A unique title and description for every page, one H1 heading and a logical heading order.
- Structured data (JSON-LD): your business with address and opening hours, services with prices, questions and answers, breadcrumbs.
- A sitemap and robots.txt that let AI search crawlers in (OAI-SearchBot, Claude-SearchBot, PerplexityBot).
- Language versions with correct hreflang tags.
- Speed: light images in modern formats, self-hosted fonts, good Core Web Vitals.
- A mobile version checked at several screen widths, not just one.
- Domain setup, HTTPS and submission to Google Search Console and Bing.
How I write content for Google and AI
AI search engines cite specific answers. So every page answers the questions your customers actually type: “how much does it cost…”, “how long does it take…”, “do you do…”. The answer comes in the first sentence, with a number or a fact, not after three paragraphs of introduction. Prices and data carry an update date.
Example: a restaurant website in 6 languages
The Port Jatki website in Bydgoszcz has 48 pages in 6 languages (PL, EN, DE, UK, ES, ZH). Every page has restaurant and FAQ structured data, hreflang and images in several sizes. After each publish, the site reports changes to search engines through IndexNow. The owner edits the menu in the dashboard and clicks “Publish changes”, without a developer.
How we work together
- Call (15 minutes, free): the site’s goal, your customers, the search phrases that matter.
- Structure and copy: the list of pages, headings and content based on facts about your business.
- Design: in your style, with light and dark versions if you like.
- Build, test, launch: I check mobile, speed, SEO and GEO before handover.
- Support: content updates, Search Console monitoring, new pages.
Updated: · Tomasz Kamiński